Live in Outlook and LinkedIn.

Reply
like it matters.

The AI email and LinkedIn assistant that lives inside Outlook.

Trained on your last 400 emails, your website and your documents. So every draft sounds like you.

Microsoft Certified Inside Outlook 14 day free trial No card required
Outlook · Inbox
New email Reply SMART Reply Forward
JW
James Whitaker
Director of Operations, Lyndhurst Capital · 10:32am
Quick question on the implementation timeline
Bob, the team are keen to move ahead but procurement want to see the timeline before they sign off the order form. Can you talk through the three stages and where training and handover sit in each one?
SMART REPLY · DRAFTING IN YOUR VOICE
Trained on your last 400 emails
James, thanks for moving this along. The implementation runs in three stages, two weeks each. Stage one is install and voice training. Stage two is supervised drafts with the team. Stage three is full handover. Procurement should see a single statement of work with all three stages priced together. I can have it over by Friday morning.
How SMART Reply learns you

Fast replies are easy. Good ones aren't.

Other AI tools see your last few emails and guess. SMART Reply trains on you, then drafts in your voice.

Sarah MitchellVice President of Partnerships, Hartwell Group
Fourth quarter partnership review, a few thoughts
Bob, thanks for the proposal. A few thoughts before we go to the board on Tuesday.
SMART Reply, drafting in your voice
Trained on your last 400 emails
Inputs

Trained on you. Not generic.

Generic AI gives generic answers. SMART Reply learns from your emails, your website, your documents, and your customers, so every draft sounds like you and knows your business.

Your last 400 emailsCaptures your voice and style
Your websiteYour brand, your business, and everything you have published
Your documentsYour internal knowledge, processes, and proposals
Your customers' websitesCaptures your audience
SMART LinkedIn

Inside Outlook. Inside LinkedIn.

A SMART pill on every LinkedIn post lets you draft a comment, learn from the post, or track one of your own. Post drafts open with six intents, three idea seeds and a news reactor. Drafts are audited against what the 2026 algorithm downranks before they reach you.

B
Bob Ottley
Founder, bSMART AI. Just now.
Comment in your voiceEight shapes. Anchor rule. Vision on images.
Post with intentSix intents. News reactor. Idea seeds.
Learn and trackAnonymised intelligence. Auto-snapshot performance.
See everything SMART LinkedIn does →
Travel

Plan the trip. Block the time.

Search trains, hotels, and restaurants without leaving your inbox. SMART Reply books travel time straight into your diary so meetings always have room to breathe.

SMART Reply, Travel
FROM
Manchester Piccadilly
TO
London Euston
Tuesday, 5 May
09:00
Travel time Manchester Piccadilly to London Euston, auto blocked
11:00
Hartwell Group, partnership review 120 Cheapside, London
13:00
Travel time London Euston back to Manchester, auto blocked
Booking pages

Share a link. Skip the back and forth.

Send a branded booking link for any meeting type you set up. SMART Reply checks every attendee's calendar across your organisation, so you never trade availability emails again.

N
Book with Daniel Reeve
northwoodco.com
30 Minute Teams Meeting
30 minutes. Online.
60 Minute Teams Meeting
60 minutes. Online.
Office Meeting
60 minutes. In person at 120 Cheapside, London.
Tuesday, 5 May
All four attendees free at 10:00. SMART Reply checked everyone's diary across your organisation.
Multiple meeting types
Branded with your logo and colours
Multi person availability across your organisation
Meeting intelligence

Every meeting. Captured. Analysed. Followed up.

Record, paste, or upload any meeting. SMART Reply returns a strategic summary, topics, decisions, actions, and risks. Then it drafts the follow up email, saves the notes to your knowledge base, and schedules the next meeting in one click.

SR
Q3 partnership review with Northwood Capital, 18 April 15,432 characters loaded
Attendees
JWJames Whitlock, Northwood Capital DRDaniel Reeve, Northwood & Co. EHEleanor Harrow, Northwood Capital
Strategic summary

The session reviewed Northwood's Q3 onboarding pipeline and the proposed expansion of the partnership to include their continental fund. The team aligned on a phased rollout, with Northwood's central operations leading the integration ahead of any individual office work.

This meeting moves the Northwood partnership from quarterly review into rollout mode, with central operations as the integration lead. Decisions on data residency are still open and will gate the May milestone.
Cautiously optimistic
Follow up actions
Record, paste, or upload any transcript
Five tabs: summary, topics, decisions, actions, risks
One click follow up across email, knowledge base, and diary
Filing on autopilot

One click. Filed in the right place.

During onboarding SMART Reply learns your folder structures in OneDrive and SharePoint. Then it builds rules so emails and attachments file themselves where they belong. One click. Always with your approval.

James WhitlockHartwell Group, Acquisitions
Signed contract for Project Aurora
Aurora-MSA.pdf Schedule-A.docx
Rule learned
OneDrive / Clients
Hartwell Group
Acquisitions
▸ Project Aurora ✓ Filed
Project Beacon
OneDrive
SharePoint
Make it yours

Your brand. Your rules.

Upload your logo. Set your colours. Write the rules SMART Reply must always follow. Booking pages, signatures, and every draft match your identity.

Brand and identity
LOGO
Hartwell Group
BRAND COLOURS
Primary
#0F3D2E
Secondary
#C9A86B
Button
Booking page preview
EMAIL SIGNATURE PREVIEW
Eleanor Harrow
Director, Hartwell Group
+44 20 1234 5678  |  hartwellgroup.com
Detected from hartwellgroup.com
AI behaviour rules
Always refer to parents as "families".
Banned: imperative phrases like "click here" or "try it free".
Sign off as "Best regards" on external emails, "Cheers" internally.
Save as organisation default New users inherit them
Logo, brand colours, and email signature
Custom AI rules per user or for the whole organisation
Auto draft control: always, when useful, when expected, or never
And it keeps getting smarter

Better every time you hit send.

SMART Reply learns from your edits and follows the instructions you set.

Learns from every edit

Tweak a draft once and SMART Reply remembers. Your voice gets sharper every time you hit send.

You're in control

Tell SMART Reply how you want it to write. Tone, persona, things to do, things to avoid. It follows.

What is at stake

The next job.
The next promotion.
The next deal.

It is all about communication. Every reply you send, every post you write, every comment you leave is a chance to represent yourself.

Most people are operating below their best because every reply, every post, every comment is written in a hurry, on its own, with no memory of who you are or what you have said before.

A promise

With SMART Reply, the human
always stays in control.

SMART Reply drafts. SMART Reply suggests. SMART Reply files when you tell it to. Nothing gets sent, posted, commented, or moved without your one click of approval.

How we compare

Most AI assistants race you. SMART Reply represents you.

Feature
SMART Reply
Microsoft Copilot
Fyxer
Superhuman
Lives inside Outlook as a Microsoft certified add in
Built in
External service
External app
No copy of your email data sent to external servers
In tenant
Your content is not used to train models
Opt out required
Per their terms
Per their terms
Cannot read across permission boundaries (no SharePoint oversharing)
Inherits Graph
Works inside LinkedIn (posts and comments)
Drafts in your voice
Generic
Limited
Auto-drafts new replies into your Outlook drafts folder, ready on any device
Limited
Trained on your website, documents, and customers
Graph only
Custom instructions you control
Limited
Limited
Learns from every edit
Limited
One click filing to OneDrive or SharePoint with learned rules
Travel planning with diary blocking
Branded booking pages with multi person availability
SMART Reply Signal: turns important meetings and emails into tracked follow through Enterprise add on →
Notes only
Notes only
Detects replies and updates open actions
Finds related emails outside the original thread
Recommends the next best action after each reply
Limited
Drafts the next reply based on remaining open actions
Limited
Tracks actions, replies and completion across a conversation
Brand identity controls (logo, colours, signatures)
Price per user, monthly
£35
£25
£40 (Pro)
£33
Price per user, annual
£350Saves £70
£300
£480 (Pro)
£396
See the full comparison: vs Microsoft Copilot· vs Fyxer· vs Superhuman
Enterprise add on

SMART Reply Signal: when the meeting is just the start

SMART Reply Signal turns important meetings and emails into tracked follow through. It captures actions, drafts replies, detects responses, updates action status, finds related emails and keeps the conversation moving until everything is complete.

Signal decides what should happen next. SMART Reply writes the actual email using the normal drafting pipeline.

See Project Signal
Why I built SMART Reply

I have never sold features. I have always solved problems.

B
Bob Ottley
Founder, bSMART AI

If any of that sounds familiar, get in touch.

Simple pricing

One price. Everything included.

No tiers, no upsells, no feature gates. Every user gets the full SMART Reply.

SMART Reply

For individuals and teams1 to 10 users

Everything SMART Reply does. Outlook drafts, LinkedIn posts and comments, four source knowledge base, learned folder filing, and ongoing learning from your edits.

£ 35 per user per month
 
  • Outlook add in and LinkedIn extension
  • Knowledge base from your last 400 emails, your website, your documents, and your customers' websites
  • Travel planning for rail, hotel, and restaurant with automatic diary blocking
  • Branded booking pages with multi person availability across your organisation
  • Meeting intelligence: record, transcribe, and analyse every meeting with one click follow up
  • One click filing to OneDrive and SharePoint with learned folder rules
  • Brand identity controls and custom AI behaviour rules
Start your free 14 day trial
No card required. Cancel anytime. 14 day free trial.
Microsoft Certified Billed via Stripe Your data stays in your tenant
Enterprise

For larger teams11+ users

Volume pricing, single sign on, custom data residency, and dedicated onboarding for your team's existing folder structures.

  • Everything in SMART Reply
  • Volume pricing above 25 seats
  • Single sign on and admin controls
  • Custom data residency
  • Dedicated onboarding to your existing folder structures
  • Service level agreement and priority support
Then paste into your preferred email app.
Get started

Set up in under 15 minutes.

1

Install

Add SMART Reply to Outlook from the Microsoft marketplace and to LinkedIn from the Chrome store. Both take less than a minute.

2

Onboard

SMART Reply scans your last 400 emails, your website, your documents, and your customers' websites. It learns your OneDrive and SharePoint folder structures, picks up your brand colours, and lets you set the AI behaviour rules.

3

Reply, plan, book, file

Drafts appear in Outlook and LinkedIn. Travel time blocks itself in your diary. Booking links share availability across the team. Filing happens with one click. Every action stays under your approval.

Don't just reply.
Represent yourself.

Try SMART Reply free for fourteen days. No credit card. No commitment. Cancel any time.