Terms

The agreement between you and us.

Written so you can read them. Which part applies depends on what you use.

Last updated 4 October 2026 · bSMART AI Ltd, company number 16802784, registered in England and Wales · Registered office: 57 Sandy Lane, Charlton Kings, Cheltenham GL53 9DG

1. Which terms apply to you

  • Visiting this website: section 2.
  • Using TellMyCRM: the TellMyCRM terms at tellmycrm.com govern. Section 3 summarises them.
  • Having us build and run software for your business: the written agreement between us governs. Section 4 sets out the standard basis on which we work, which that agreement follows unless it says otherwise.

Sections 5 to 8 apply to everyone.

2. This website

The content of this website is for general information about what we do. We keep it accurate, but it is not advice and does not form part of any contract. Examples of our work describe real systems with the customers left unnamed; figures given are as stated at the date the page was last updated.

The text, design, logo and wordmark are the property of bSMART AI Ltd. You may read, link to and quote the site; you may not copy it wholesale, scrape it, or probe or test its security without our written consent. Links to other sites, including tellmycrm.com, are provided for convenience and those sites have their own terms.

3. TellMyCRM

TellMyCRM lets a sales team update and query their own CRM by message. Its full terms are at tellmycrm.com and apply to every TellMyCRM account. In short:

  • The first fourteen days are free. After that the price is £19 per person per month, or ten months' price paid annually, billed through Stripe. Add or remove people at any time; cancel at any time, taking effect at the end of the paid period.
  • You need your own CRM subscription. TellMyCRM is not a CRM and does not replace yours.
  • TellMyCRM reads every change back and writes it only after a person says yes. What your team approves is what is written, and you are responsible for the instructions your team confirms.

Support is at [email protected].

4. Software we build and run for you

How it works commercially

  • A small setup fee. Enough to get the first working version live and make sure both sides are committed to solving the problem properly.
  • One monthly fee. Covers the software, hosting, support and the changes needed as your operation evolves. There is no new development invoice every time the process changes. Fees, start dates and any notice period are in the written agreement.
  • Your data stays yours. Your business data remains yours throughout. If we stop working together, you can take it with you in a usable form.

What each side does

We understand the work first, build the system around the way your business needs to operate, run it, support it and keep improving it. You give us access to the people who do the job and to the systems the software needs, tell us promptly when something is wrong or has changed, and use the system lawfully and for your own business.

AI and approval

Where a system uses AI, it is for the part AI is good at: reading, interpreting and drafting. Where a value, date, price or status can be taken from a real system, the real value is used. A person stays in control of anything that affects a customer, supplier, account or business record, unless you have explicitly agreed that a routine case may run without approval. You are responsible for what your people approve.

Your data and our role

The personal data in a system we run for you belongs to you and you are its controller. We process it only on your instructions, as described in our privacy notice and the data processing terms in our agreement. We do not use your data to train AI models and we do not let any other customer see it.

Ownership

The software, its design and its code are ours. You have a licence to use the system for your own business for as long as we run it for you. Anything you give us to put into it, and everything the system holds about your business, is yours.

Availability

We aim for the system to be available at all times but do not guarantee uninterrupted service. The providers we depend on, such as hosting, messaging, mapping and AI services, can have outages outside our control, and so can the systems of yours that we connect to. We tell you what happened and put it right.

Confidentiality

We keep your business information confidential and describe our work for you publicly only with the customer unnamed, unless you agree otherwise in writing.

Ending the agreement

Either side can end the agreement on the notice set out in it. We may suspend the service for non-payment or a serious breach of these terms, with notice where practical. When the agreement ends, your data is returned to you in a usable form and our copies are deleted, as described in the privacy notice.

5. Acceptable use

Do not use anything we provide to send spam or unlawful communications, to impersonate anyone, to access data you are not entitled to, to probe or test the security of our systems without our written consent, or to resell or sublicense it without our written agreement. We may suspend access where we reasonably suspect misuse.

6. Liability

Nothing in these terms limits liability that cannot be limited under English law. Otherwise, our total liability to you in any twelve-month period, however arising, is limited to the fees you paid us in that period, and we are not liable for indirect or consequential loss, including lost profits, revenue or business opportunities. You remain responsible for maintaining your own backups of any system of yours that we connect to, through its provider.

7. Governing law and changes

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where consumer law gives you the right to bring proceedings where you live. If we make a material change to these terms we will give affected customers at least thirty days' notice by email. The current version is always at this address.

8. Contact

bSMART AI Ltd · [email protected] · 57 Sandy Lane, Charlton Kings, Cheltenham GL53 9DG